Portfolio Management Services (PMS) are SEBI-regulated investment solutions that create
tailored portfolios managed by professional fund managers.
Unlike mutual funds, where money from many investors is pooled together, PMS builds a portfolio specifically for you.
Traditionally, PMS has been designed for high-net-worth investors (HNIs) and requires a
minimum investment of ₹50 lakh.
What it is
We don’t believe in cookie-cutter portfolios.
We begin with you — your goals, risk comfort, time horizon, income, and family priorities —
and then design an investment strategy that fits your life.
Why it matters
A portfolio built around your life has a much higher chance of success than one-size-fits-all
products.
What it is
For families who may not be ready to commit ₹50 lakh into PMS, we offer Smallcase-style
portfolios of mutual funds, ETFs, or stocks.
These are professionally curated baskets that bring you the same discipline and transparency of PMS — but at a much lower entry point.
Why it matters
Your financial needs evolve as life moves forward. We help you plan, invest, and
withdraw at the right time — so your money supports you at every stage.
This approach bridges the gap between DIY investing and high-ticket PMS.
You get structured, goal-driven portfolios without needing ultra-high investment amounts.
Before meeting Nitin, my finances felt scattered — I had some savings here and there, a few random investments. Nitin patiently understood my goals, reviewed my existing portfolio, and created a structured financial plan that actually made sense. Today, I know exactly where I stand, what I’m investing for, and how each step moves me closer to my goals. More than returns, it’s the peace of mind that my money is now working for me with purpose and discipline.
Nitin didn’t jump straight into recommending mutual funds. He first took the time to understand my existing portfolio in detail, explained what was working and what needed realignment, and then suggested the right mix of funds to create a complete, balanced portfolio. He also guided me on how to plan across other investment areas, ensuring that every rupee was invested with purpose and direction.
What I appreciated most about working with Nitin is that he focused on me, not just my returns. I was confused about how to organize and track my investments, but he took the time to understand my goals, family priorities, and comfort with risk. His explanations were clear, his approach structured, and his recommendations purposeful. For the first time, I felt guided — not sold to. It truly feels like a financial plan built around my life, not the markets.
What stood out to me about Nitin is how he looks at the whole picture. He didn’t just suggest new investments — he first studied my existing ones, explained what to keep and what to change, and then aligned everything with my goals. Every year, he reviews and rebalances my portfolio so that I stay on track without worry. I finally feel like I have a long-term financial plan, not just a set of products.
With 20+ years of corporate experience and 4 years as a Chartered Wealth Manager, I've learned that true financial freedom comes from intentional planning and disciplined execution. As a certified PMS and Mutual Fund Distributor, I help clients build wealth with clarity and confidence.
Everything you need to know about Portfolio Management Services — answered clearly, without jargon.
PMS is a SEBI-regulated, professionally managed investment service where a dedicated portfolio manager builds and manages a personalised portfolio — of stocks, bonds, or other securities — directly in your name and demat account.
Unlike mutual funds, there is no pooling of money. Your portfolio is built exclusively around your goals, risk appetite, and time horizon.
PMS is best suited for HNI investors, senior professionals, and NRIs who have a significant investable surplus and want a more customised, transparent, and actively managed approach to wealth building.
The core difference is ownership and customisation. In a mutual fund, your money is pooled with thousands of other investors and managed under a single common strategy. In PMS, you directly own the individual securities in your own demat account, and the portfolio is built specifically for you.
This means you get complete transparency on every holding, a strategy tailored to your personal goals, and none of the dilution that comes with a pooled structure.
PMS also allows for more flexibility in rebalancing and is not bound by the restrictions that govern mutual fund managers.
SEBI mandates a minimum investment of ₹50 lakh for Portfolio Management Services in India. This threshold applies to all SEBI-registered PMS providers and is designed to ensure the service is appropriate for investors with a meaningful investable corpus.
If you are working towards this threshold, we offer Smallcase-style portfolios — professionally curated baskets of mutual funds, ETFs, or stocks — that bring the same discipline and structure of PMS at a significantly lower entry point.
Yes, NRIs can invest in PMS in India. Investments are typically routed through an NRE (repatriable) or NRO (non-repatriable) account, subject to FEMA guidelines and the specific terms of the PMS provider.
NRIs are also required to provide standard KYC documentation — including a copy of their passport, overseas address proof, and a PIS (Portfolio Investment Scheme) permission from their bank in certain cases.
We work with NRI clients regularly and guide you through the documentation, account setup, and ongoing reporting so there are no surprises.
Absolutely. The ₹50 lakh threshold applies to formal PMS products, but our approach to structured, goal-driven portfolio management starts well before that.
For salaried professionals building their corpus, we offer Smallcase-style portfolios — theme-based and goal-based investment baskets that bring PMS-level discipline, transparency, and regular rebalancing at a much lower entry point.
We also help you with SIPs, education and retirement planning, emergency reserves, and tax-efficient allocation — so that every rupee is working with purpose while you build towards your long-term goals. To understand how we approach wealth building across every life stage, visit our Wealth Management Services →
PMS fee structures typically follow one of three models — a fixed annual management fee (usually 1–2.5% per annum), a profit-sharing arrangement where the manager charges a percentage of returns above a pre-agreed hurdle rate, or a combination of both.
As a SEBI-registered PMS distributor, I receive a commission from the PMS provider — this is disclosed fully and transparently. There is no separate advisory fee charged to you as a client.
For Smallcase portfolios, fees vary by platform and strategy and are clearly communicated before you invest.
Since you hold securities directly in your own demat account under PMS, each buy or sell transaction is treated as a separate taxable event in your hands.
Short-term capital gains (STCG) on equity held for less than 12 months are taxed at 20%, and long-term capital gains (LTCG) above ₹1.25 lakh are taxed at 12.5% (as per current tax rules).
For NRI investors, TDS is applicable on capital gains and the rate may vary based on tax treaties between India and your country of residence.
We provide detailed capital gains reports to make your ITR filing straightforward, and we recommend consulting your CA for personalised tax advice.
The process is straightforward and begins with a conversation, not a sales pitch.
Still have questions?
Book a free 1-hour consultation with Nitin Wali
The website persfinanceplanning.in is owned by Mr. Nitin Wali, Pune based Chartered Wealth Manager [CWM] , a registered AMFI Mutual Fund Distributor ARN–244802 and a registered Distributor APRN07002 for Portfolio Management Services (PMS).
As a distributor, the role is limited to facilitating access to mutual funds and PMS providers registered with SEBI and recommending suitable product options based on the investor’s profile.
This platform does not provide investment advisory services under SEBI (Investment Advisers) Regulations, nor does it act as a Portfolio Manager. All information, tools, and calculations shared here are for educational purposes only.
No fees are charged to investors for using this website. The distributor may receive commissions from AMCs or PMS providers for distribution-related activities.
Mutual fund and PMS investments are subject to market risks. Past performance does not guarantee future results. No assurance is given regarding investment returns or the achievement of financial objectives.
